Introducing amplo: Rebuilding the foundation for agencies

For too long, insurance agency technology has been built on a shaky foundation. Systems designed decades ago have been patched and repainted, but never truly rebuilt. Agencies have been promised upgrades, only to receive workarounds. It’s like remodeling a house with a cracked foundation - the paint looks new, but the structure underneath is still failing. That’s what technology has felt like for agencies: temporary fixes on a system that can’t keep up.

We knew real progress wouldn’t come from patching over the past. It would take a fresh start. That’s why we're rebranding: Veruna is now amplo - a new company committed to building the stronger foundation agencies need to thrive in today’s market.

Why now

Throughout my career, I’ve been drawn to industries where business owners are held back by outdated systems. Previously, I built an operating system for independent jewelry stores and saw firsthand how clunky tech slowed down passionate people. Their clients felt the pain too. When I joined Veruna late last year, I saw the same story repeating itself for agencies and brokers. Agencies are under pressure from every direction - direct-to-consumer carriers, aggregators, tech-enabled brokers, even carrier partners. Operational excellence has always mattered, but in today’s market it’s an absolute requirement. And yet, most agencies are trapped by technology built on blueprints from another era. Systems designed to replace filing cabinets now reduce trusted advisors to data clerks, weighed down by repetitive workflows and duplicate entry. The industry has long sold symptom relief through various point solutions instead of solving the core problem. At amplo, we believe agencies deserve better.

What makes this moment different

We’re not adding another layer of paint. We’re rebuilding the foundation from the ground up. For amplo, redefining the AMS doesn’t mean chasing buzzwords or bolting AI onto outdated systems. It means asking a simple question: what should a modern agency technology platform do to support the work of advising clients in 2025 and beyond?

‍Our answer is a new platform built around four pillars:

• Client-centric. It starts with partnership. We listen, strategize, and build alongside agencies with equal focus on their clients’ experience. Every solution is designed to help agencies deliver the modern, seamless service clients now expect.
• Smarter data. Insurance runs on information, but agencies have been stuck as “human middleware” with repetitive data entry. amplo translates and organizes data automatically, so it flows where it should, freeing you to spend more time advising, less time re-entering details.
• One platform. The industry has relied on point solutions and band-aids for too long. amplo brings workflows together in a single system, simplifying operations and creating the solid foundation needed to apply automation effectively.
• AI built in. We are building amplo to be intelligent from day one - not as an add-on, but as part of the architecture itself. That means automation and insights are woven into the way the system works, helping agencies move beyond repetitive tasks and focus entirely on high-value advising.

This approach isn’t about promises of instant transformation. It’s about laying the groundwork for continuous progress - one step at a time.

Building together

This is more than a new name. It’s a restart. Over the past year, we’ve been quietly assembling a world-class product and engineering team who share our belief that independent agencies deserve better technology. But this future can’t be built by amplo alone. We’re looking for forward-thinking partners to help us shape what comes next.

If you’ve ever felt like your core systems slowed you down more than they helped you move forward, we’d love to hear your vision. Together, we can build the foundation that should have existed all along - one that helps agencies spend less time on busywork, more time with clients, and focus on efficient growth.